Who we are
After spending over a decade in the San Francisco Bay Area's dynamic startup ecosystem, we've seen what it takes to build, scale, and exit successful businesses. From individual contributors to managers to founding roles, we've worked across every stage of the company lifecycle—from seed-stage ventures finding product-market fit to companies reaching acquisition and IPO.
These experiences taught us the fundamentals that separate successful businesses from the rest: operational discipline, strategic focus, and the relentless pursuit of incremental improvement. Now, we’re applying these hard-won lessons to a new arena: acquiring and operating essential service businesses rooted in real estate.
Our focus is on businesses that serve fundamental needs in their communities—self-storage facilities, residential rentals, laundromats, car washes, postal services, and similar operations. These are businesses with proven models, consistent demand, and significant opportunities for operational enhancement through strategic management and modern business practices.
Investment Philosophy
We acquire essential service businesses that communities depend on daily. Our investment thesis is simple: buy businesses with resilient demand, stable cash flows, and defensible market positions. We look for owner-operators seeking an exit partner who will preserve what makes their business successful while bringing fresh capital and modern management practices. Target markets include secondary cities where we can build meaningful scale and community presence.
What Makes Us Different
We're relationship-focused buyers, not financial engineers. When you sell your business to us, you're working with someone who understands what you've built because I've been in the trenches building businesses myself.
We listen first. Every business has its own story, challenges, and opportunities. Before proposing changes, we take time to understand what's working, what the business means to the community it serves, and what matters most to you as the seller. Good business intelligence comes from asking the right questions and truly hearing the answers.
We're reasonable and family-oriented. Business doesn't have to mean cutthroat. We believe in fair deals, transparent communication, and treating people the way we'd want to be treated. Many of our ideal sellers are family businesses or long-time owner-operators—we respect the legacy you've built and approach every transaction with that in mind.
We work hard, but we're in this for the long game. The startup world taught me intensity and focus, but also the importance of sustainability. We bring a work hard/play hard mentality to operations—pushing for excellence while maintaining perspective. We're building a portfolio for the long term, which means making decisions that benefit the business, the employees, and the community for years to come.
We bring Silicon Valley thinking to Main Street businesses. The combination of tech-world operational rigor and respect for proven, essential service businesses creates a unique advantage. We know how to implement systems, leverage data, and drive efficiency—but we do it in service of businesses that have already proven their value.